Updated: Mar 13
Why is Digital Marketing so important to every entrepreneur, creative, and small business owner? Very simple: without the correct marketing strategy your business or brand is very likely to fail.
Entrepreneurs, creatives, businesses, and e-commerce companies have found a great increase in sales when taking advantage of the Digital Marketing tools out there. Are you struggling with low website sales? Or maybe you are not getting enough foot traffic at your physical location? If the answer is yes, check out and try some of the digital marketing tips below. 1. YOUR WEBSITE IS YOUR FIRST IMPRESSION
Whether you are an entrepreneur, running a restaurant or have an online store, your website is the first thing any potential customer is going to see. It only takes a few seconds for a visitor to form an opinion about your website.
Here are some things your website should have to make a great first impression.
Mobile friendly More than half the internet traffic is on mobile devices.
Speed In 2020 visitors expect to load within 3 seconds. Google found that 53% of mobile users leave your site if it takes longer than that to load.
Design Aesthetics and design of your website including; fonts, colors, and overall design should represent your brand well. If your site is out of date, cluttered and not easy to navigate you should consider a website redesign.
Content Overall content matters but when it comes to first impressions the content on your Homepage matters most. When a visitors lands on your site they should be able to find what services you offer and a way to contact you easily. Any images or other visual elements should always be top quality. It's better to not have these if the quality is not optimal.
2. SOCIAL MEDIA
About 75% of Americans are on Social Media. This is why is it critical for small businesses to have a Social Media presence.
Here is a quick check list to make sure you are on the right track.
Study and Identify which platform is best for you. Set up your business/brand in every platform available (Facebook, Instagram, Twitter, Tik Tok, YouTube, Snapchat, Pinterest, etc.) Try them all and decide which Social Media platform is best for you.
Create a post schedule and stick to it. Spend a few hours a week planning for your post for the following week. There are several tools out there that are great for this. Hootsuite is my favorite. We also know that some of you are too busy running your business or brand. Email us now and CHIDO Marketing can manage your social media for you. Info@chidomarketing.com
Don't just sell or promote yourself If you are always selling or just talkiing about yourself, your followers will get bored and will not engage. Sure, it is great to post about your products, a sale, your accomplishments but these post should be combined with other types of post. Here are some ideas; How-to tutorials or guides, giveaways, quotes, national/social media holidays post. Follow the 80-20 rule. 80% content, 10% promotion.
DO NOT buy followers/likes Spend your money on paid Social Media and Google Ads, NOT on fake followers or likes. If you do this you'll end up with a mix bots and real people that will never engage or buy from you. Also, social media platforms are always deleting fake and non active accounts.
Use the correct Hashtags Hashtags are a great way to get exposure but only if used correctly. What is the purpose of a hashtag? (www.naylor.com) A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Hashtags encourage social media users to explore content that catches their eye. Associations can use hashtags to reach their target audience and to help members filter information. Do not use broad and popular hashtags like #love #food #business. Your post will get lost in popular hashtags. A good tip is to describe your post with the haghtags you use. If you post a picture of n outfit don't just hashtag #ootd describe the outfit in detail. Don't just hashtag #dress describe the dress #greensummerdress... you get the point. And also for the love of God. Do not just hashtag your business/brand name and variations of it. No one will go to that hashtag except you.
3. Use paid Ads to reach to correct crowd for your brand or business One of the biggest mistakes that entrepreneurs, small business owners, and creatives make is putting off paid ads. But, a small Ad budget can go a long way if you know what you are doing. Here are some reasons why you should start using paid Ads today.
You can target your audience very well. Social Media sites and Google have access to a lot of user data. This means that if you know what you are doing. Your ad for cake baking won't show up to someone shopping for home furniture. With targeted Ads you can narrow who sees your ad down to age, zip code and shopping preferences. Also, if you set up a PPC (Pay per click) ad, you won't be charged unless someone clicks on the Ad.
Access to Analytics When you are a small business owner you want to put every dollar in the right place. Analytics for your ads can really help with this. When you study your ads you can see the behavior or the person that clicks on it. You can also see what each person searched for to reach your ad. This will help you modify ads for the future.
Please contact us at info@chidomarketing for help with your Digital Marketing Needs. If you have any questions or suggestions please comment below.
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